Product brochure · 2026
Every car leaves your lot with proof. Every buyer arrives with confidence.
Inspection reports, guided capture, stock management and AI — one stack, any market. Built in Cape Town. Deployed anywhere.
TruDealer
Condition-proof every car. Compound every module.
TruInspect builds the trust. TruLens captures the evidence. TruFlow runs the business. The showroom sells the car. Buy one module, or buy the stack — everything here is running for paying dealerships right now.
TruInspect
Condition reports buyers trust and trade-in appraisals that stop you overpaying — 35-point checklist, 25 disclosure questions, panel damage pins with repair costs, TransUnion accident history, and inspector e-signature. Mobile PWA for yard capture + Desktop Workspace for manager reviews. Included in every package.
TruLens
Photograph any vehicle in 28 guided shots across 3 phases — ghost alignment, licence-disc barcode scan, and TruOrbit 360° interactive vehicle spin generator.
TruValue
An instant trade-in valuation widget for your site. Customers submit their vehicle details, it’s priced against live AutoTrader & Cars.co.za market listings on autopilot, and delivers a pre-costed lead into TruFlow.
TruFlow DMS & Mobile
Stock, leads, deal jackets and F&I in one place. Central desktop DMS command + companion floor staff mobile app on iOS & Android for adding stock and working leads anywhere.
TruChat
A stock-aware assistant that qualifies leads at 2am, books test drives and hands the hot ones to your team on WhatsApp. Answers the showroom phone too, when nobody can.
TruShowroom
The dealer-branded site that turns inventory into an actual store — vehicle pages that convert, finance calculator, WhatsApp on every card.
TruLive
A salesperson with a phone becomes a showroom for whoever is watching. Works in reverse too — the customer films their trade-in while you price it.
TruAfford
Buyers work out affordability before they message you. Lives on every vehicle page — every calculation drops a qualified lead into TruFlow.
TruDealer
Setup once. Pay monthly. Cancel anytime.
No annual lock-ins, no per-seat fees, no enterprise pricing theatre. TruInspect is included in every tier — because trust isn't a premium feature. Shown in ZAR — GBP and USD on the next page.
- Your own dealer website — unlimited listings
- Vehicle inspections & trade-in reports
- AI chat on your site + WhatsApp
- Photo capture with 3D Orbit spin
- Stock portal DMS — no unit limit
- All widgets — finance calc, enquiry forms, bookings, affordability, vehicle finder, deal sharing
- SEO setup & optimisation
- Everything in Starter
- Full DMS — deal jackets, F&I, audit trail
- Live market price scraper + Trade-in appraisals
- Video handover to buyers
- TruInspect desktop workspace + mobile PWA
- SEO + AEO (AI Engine Optimisation)
- Priority WhatsApp support
- Everything in Premium
- Multi-branch support
- White-label deployment
- Custom inspection templates
- API access + integrations
- Managed SEO + AEO strategy
- Dedicated onboarding + SLA
Not ready to move the whole floor? Install a single app or widget on your existing site — cancel anytime. Works on any website.
Cancel anytime · Works on any site. ZAR shown; GBP & USD equivalents on request.
Discovery call
25 minutes on the same stack that runs Tru-Cars — your currency, your integrations, your stock plugged in. No slide-deck theatre.
Staging & stock load
Custom build or faithful reskin of your current site. All existing stock loaded into TruFlow DMS, domain and F&I plugged in.
Go live
DNS flips, full inventory live, team trained, WhatsApp AI online. You capture after-hours leads while competitors still email PDFs.
TruDealer
Same product. Local currency. No FX surprises.
| Currency | Starter setup | Starter / mo | Premium setup | Premium / mo |
|---|---|---|---|---|
| ZAR · South Africa | R 0 | R 1,599 | R 4,500* | R 3,599 |
| USD · United States | $ 0 | $ 129 | $ 450* | $ 289 |
| GBP · United Kingdom | £ 0 | £ 109 | £ 360* | £ 239 |
*50% setup discount applied if signed within 48h of demo (R 2,250 / $225 / £180). Enterprise pricing quoted after scoping call.
| Feature | Starter | Premium | Enterprise |
|---|---|---|---|
| TruInspect — VIR + trade-in | Standard · 3 templates | Full · unlimited | Custom templates |
| Dealer website (TruShowroom) | Included | Included | White-label |
| Live units on site | Unlimited | Unlimited | Unlimited |
| AI chat (TruChat) | Web + WhatsApp | Web + WhatsApp + phone | Custom routing |
| Guided capture (TruLens) | 1 user | 3 users | Unlimited |
| 3D Orbit — 360° spin | Included | Included | Included |
| Trade-in appraisal | Via TruInspect | Via TruInspect | Via TruInspect |
| Video handover (TruLive) | — | Included | Included |
| Finance calculator (TruRepay) | — | Included | Included |
| Trade-in valuation widget (TruTrade) | — | Included | Included |
| Enquiry forms (TruForms) | — | Included | Included |
| After-hours voice (TruVoice) | — | — | Included |
| DMS — deal jackets, F&I | Light · stock portal | Full DMS | Full DMS + API |
| Multi-branch support | — | — | Included |
| API access | — | — | Included |
| Support channel | Priority WhatsApp | Phone + SLA | |
| Go-live time | 5 days | 5 days | 10 days |
Month-to-month on Starter and Premium. Data exports to CSV or Excel on request — you own your data. All IP belongs to TruSaaS.
See it running on a real dealership, then decide.
A 25-minute walkthrough on the same stack that runs Tru-Cars — with your currency, your integrations and your stock plugged in. Sign within 48 hours and setup is discounted.