Copy. Tweak. Ship.

Ten years selling into dealers taught me one thing. They get sold half-finished enterprise software at enterprise prices — five-figure setup, six-month rollouts, per-seat pricing, and roadmaps full of "coming soon." So I built the opposite bet. TruDealer is a dealer operating system for independents. Eleven modules. Three layers. One monthly price. Cancel anytime. → TruShowroom — your dealer website, live in 5 days → TruLens — 28-shot guided vehicle capture + TruOrbit 360 → TruInspect — condition reports buyers trust, with trade-in appraisal built in → TruFlow — stock portal on TruStart, full DMS on Pro → TruFlow Mobile — floor staff companion app on iOS & Android → TruChat — the 2am salesperson who never misses a lead → TruLive — a salesperson with a phone becomes a live showroom → TruAfford — buyers pre-qualify themselves before they message you → TruValue — instant trade-in valuation widget on your site with live market pricing → TruTrade — remote video trade-in appraisal → TruForms — every enquiry fires to WhatsApp and into the DMS → TruRepay — finance calculator on every listing that drops a qualified lead Buy the whole stack. Or start with one module and bolt on the rest when you're ready. 50% setup discount on TruPro (R 2,250) if you sign within 48 hours of the demo — and TruStart setup is always free. Everything you see is running for a paying dealership right now. No vaporware. No roadmap slides. Live floor on the call. Built in Cape Town. Deployed anywhere. If you're an independent doing 5 to 500 units a month and you're tired of enterprise pricing theatre, book a walkthrough: → cal.com/pgdebeer

The average independent dealer loses more leads after 6pm than they capture during the day. Buyer scrolls TikTok at 11pm. Sees a car. Messages your Facebook page. Waits until Monday morning for a reply. Books a viewing with your competitor by then. We built TruChat because "sorry, we were closed" is not a strategy. It's stock-aware. It answers in your dealership's voice. It qualifies the lead on WhatsApp — asks about budget, trade-in, timeline, finance. Books the test drive straight into TruFlow. Hands the hot ones to your sales team the second they log in Monday morning. It also answers the showroom phone when nobody can. The AI doesn't answer generic questions. It answers YOUR inventory. If you don't have a 2020 Ranger in stock, it won't invent one — it suggests the closest three units you actually have. Runs on WhatsApp. Runs on your website. Runs on the phone line. Same brain, three surfaces. Included on every TruPro package. Included on TruStart too — no add-on fee. Book a walkthrough and I'll show you the actual live conversation log from Tru-Cars: → cal.com/pgdebeer

Here's the pricing conversation nobody in dealer software wants to have: Enterprise DMS platforms quote independent dealers R 8,000+ a month. R 60,000 setup. Twelve-month lock-in. Per-seat fees. For what? A DMS that was built for a franchise group in 2007 and re-skinned three times since. TruDealer, month one, single-rooftop independent: Free setup on TruStart · R 4,500 setup on TruPro (50% off down to R 2,250 if you sign within 48 hours of the demo) R 1,599 / month for TruStart — single rooftop, unlimited units, website, stock portal, WhatsApp AI, 28-shot guided capture, TruOrbit 360, VIR reports No car limit. No per-seat fee. No annual lock-in. Cancel anytime. Need the full DMS? TruPro is R 3,599 / month. That gets you deal jackets, F&I, live market scraper, video handover, and priority support. Available in USD and GBP too — same product, local currency, no FX surprises. The math isn't the point. The point is: independent dealers deserve tooling that assumes they're smart and busy, not tooling that assumes they'll pay a premium for someone to hold their hand while they read a manual. Book a walkthrough on real inventory: → cal.com/pgdebeer

A picture used to be worth a thousand words. Now a 3D spin is worth about ten test drives. TruLens is the guided vehicle-capture app for dealers. Point your phone at a car, follow the 28-shot 3-phase guide, and TruLens does the rest — auto-crops, dealer-brands, exports to your website AND generates a full 360° TruOrbit spin that buyers can pinch and rotate on your listing page. No expensive turntable rig. No hired photographer. No editing. The salesperson who took the photos in the morning has the car listed by lunch — every angle, every panel, spinning smoothly on a mobile browser. TruOrbit 360 is included on every TruDealer package. Also available standalone: TruLens + TruOrbit 360 at R 399/mo + R 999 once-off setup. USD and GBP pricing on the live site. If you're still uploading 8 rushed photos taken in a corner of your lot, this is the upgrade. → trudealers.com/packages.html

Independent dealers don't need enterprise pricing theatre. They need: → A website that converts → A DMS that fits in a day → AI that qualifies leads at 2am → Cancel-anytime terms TruDealer ships all four. Cape Town-built. Deployed anywhere. R 1,599/mo to start. Free setup. Book a walkthrough on real stock: cal.com/pgdebeer

🚗 We've been quietly building something for the past two years. Today it goes live. TruDealer — the operating system built specifically for independent used-car dealers. Website, DMS, condition reports, WhatsApp AI, video walkarounds, finance — one stack, one monthly price, cancel anytime. No enterprise contracts. No per-seat fees. No "call us for pricing." ✅ TruStart from R 1,599/month — website, unlimited stock, WhatsApp AI, 28-shot capture, TruOrbit 360, free setup ✅ TruPro from R 3,599/month — full DMS + F&I, live market pricing, trade-in appraisals, deal jackets ✅ 50% setup discount on TruPro if you sign within 48 hours of your demo (R 2,250) Available in ZAR 🇿🇦, USD 🇺🇸, and GBP 🇬🇧 — same product, local currency. Book a 25-minute walkthrough on your own inventory: 👉 cal.com/pgdebeer Or WhatsApp us direct: 🇿🇦 +44 7476 995694 🇬🇧 +44 7476 995694 #TruDealer #UsedCars #DealerTech

Hey team 👋 Quick one for any independents in the group. We built a full dealer stack — website, DMS, WhatsApp AI, condition reports, 3D vehicle spins — for the same price a lot of you are already paying just for a website. Not a pitch, an offer: if you want a 25-minute walkthrough on YOUR stock (not a slide deck), I'll show you the exact same system that runs Tru-Cars right now. Live floor, real leads, real deals. If it's not for you, no worries. If it is, we get you live in 10 days. 📱 WhatsApp me: +44 7476 995694 (SA) / +44 7476 995694 (UK) 📅 Or book direct: cal.com/pgdebeer Cheers 🙏 — Paul, TruSaaS

The 2am salesperson who never misses a lead is finally real. TruChat — WhatsApp AI that qualifies leads, books test drives, and hands the hot ones to your team. Included on every TruDealer package. Now live. 📅 cal.com/pgdebeer

🇬🇧 Independent UK dealers — this one's for you. TruDealer just went live in the UK. Full dealer OS — website, DMS, WhatsApp AI, condition reports, 3D vehicle spins — priced in GBP. TruStart from £119/mo. TruPro (full DMS) from £229/mo. Setup fee waived if you sign within 48h of the demo. We're the same team that runs a real dealership in Cape Town on this stack — so nothing you see is a mockup. Book a walkthrough on your own stock: 📅 cal.com/pgdebeer Or WhatsApp direct: +44 7476 995694