Paperwork eats the afternoon.
Deal files, RLV and NCO forms, invoices and month-end registers, all retyped.
ZERO-RENT DMS
No monthly rent. Pay for what you use.
TruDealers runs your stock, deals, paperwork and website, and does the repeat work for you. No monthly fee, no per-user fees. You only pay when you run a valuation, a check or an AI scan, and you see the price before you tap.
- Load a car once. Photos, inspection, deal paperwork, your website and your portal feed all fill from the same record. No more typing the VIN six times.
- Know what to pay for it. Trade and retail values, live market prices and vehicle checks right inside the system, so you never overpay on a trade-in. Values from 5 credits (R5).
- Leads from your own site. Your showroom website comes wired to your DMS, with trade-in, finance and WhatsApp buttons that drop leads straight in.
R1,500 once-off setup. Then no rent, ever. 1 credit = R1.
No monthly rent
No per-user fees
Your domain, your data
Price shown before every paid action
The Problem
Five systems, one car, the same VIN typed in six times.
A stock sheet. A separate invoicing tool. eNaTIS forms by hand. A login for every portal. Leads on three different phones. And a monthly bill for each of them, whether you sold ten cars this month or none.
Cars sit offline.
The car is on the floor, but it's not on your website yet because nobody had time for photos and specs.
You pay rent in a slow month.
Most dealer systems charge the same every month, per user and per module, even when the floor is quiet.
How It Works
Capture the car once. Use it everywhere.
Scan the licence disc or load the car once. TruDealers carries it into the photos, the inspection, the deal, the eNaTIS paperwork, the invoice, your website, your portal feed and your accountant's exports. The whole team works from one system, at the desk or on the floor.
Photos
Inspection
Deal
eNaTIS paperwork
Invoice
Website
Portal feed
Accountant's exports
Interactive Vehicle Stage · One Vehicle Record Across All Modules
2022 Volkswagen Polo 1.0 TSI Comfortline
Tap any stage below to see how one car record powers your photos, inspection, valuation, and deal pack.
Select any step above to preview how a single capture flows across TruFlow, TruLens, TruInspect, and your showroom website.
What's In It
Everything you need to run the floor.
Pay per use with credits. No rent. No contract. 1 credit = R1.
TruFlow DMS
R0 rentCatalogue free
Stock, costs, floor days and stock ageing, deals, invoices, credit notes and accountant CSV exports. DocHub inside TruFlow prints pre-filled eNaTIS RLV and NCO forms, disclosures, receipts and the deal pack. It also issues SARS-compliant VAT invoices for your deals, if your dealership is VAT registered.
TruLens photo studio
AI damage scan included
A guided 28-shot photo set on any phone, with on-screen outlines so anyone on the yard can shoot a car the same way every time.
TruInspect
Inspection, photos, checklist: freePDF report 10 creditsRemote link: short 50, long 100 credits
Inspections and trade-in appraisals on your phone: 35-point checklist, 1 to 10 condition score, photos and notes, saved straight to the car. Opening an inspection, photos, the checklist and saving to the car cost nothing. The PDF report, the AI damage scan and the remote inspection link use credits.
AI damage scan
300 creditsFirst 5 TruInspect scans freeIncluded in TruLens
The AI looks over the photos and flags possible damage for the inspector to check. The inspector confirms before anything goes on a report. Price in credits on the button.
Vehicle checks and valuations
Make and model: freeValuation 5 creditsTruValues report 45 creditsVerification check 60 credits
Trade and retail values and vehicle checks from inside TruFlow, TruLens and TruInspect. Paid per use in credits, with the price on the button before you run it.
TruHunter
5 credits per search
Finds stock for sale around the country that's priced under the market, so you can buy right. Paid per use in credits.
TruBrand
Ready-made branded posts of your stock, with your logo, price and stock number. Check it, tap once, it's out.
Showroom website and lead widgets
Included in R1,500 setup
Your own showroom site on your domain, with live stock from TruFlow, a trade-in widget, finance calculator, test-drive booking and WhatsApp buttons. Leads land in your DMS.
Automation
Ready-to-send posts every morning and afternoon, your Facebook and Instagram catalogue kept in sync, listing descriptions that stay fresh, one stock feed for SA portals, and a to-do list on your dashboard every morning built from your real stock, leads and deals.
More On The Floor
Also working for you every day.
Pay per use with credits. No rent. No contract. 1 credit = R1.
TruChat
Included
Answers buyers on WhatsApp for you, every day, and passes the hot ones to your sales team.
AI receptionist
Included
A voice agent that picks up when buyers phone, answers questions about your stock and books the call back or the visit.
Social inbox
Facebook and Instagram comments and messages in one inbox inside TruDealers, so no buyer gets left on read.
DealerAssist
Included
Ask it about your stock, ageing cars, leads or deals in plain language and it gives you the answer from your own system.
Stock scraper and stock finder
Pulls stock for sale off the big SA sites and lets you search it by make, model, price and province, so you can find the car a buyer is asking for. Paid per use in credits.
Vehicle Checks & Values
Check the car before you buy it.
Run a vehicle check and pull trade and retail values from inside TruDealers before you make an offer. Every check shows its credit price before it runs, and every one is listed against your account. If a check fails or finds no match, you pay nothing.
Compare The Model
Zero rent. You pay for what you use.
| Typical dealer system | TruDealers | |
|---|---|---|
| Monthly software fee | Every month, busy or quiet | R0. No monthly rent |
| Extra users | Charged per user | No per-user fees |
| Modules | Extra fee per module | All the core tools, no module fees |
| Dealer website | Extra, or a basic template | Showroom site set up for R1,500 once-off |
| Checks and valuations | Bundles or monthly minimums | Pay per use in credits, from 1 credit |
Simple Onboarding
R1,500 to set up. Then no rent.
- Setup: R1,500 once-off. A standard showroom website on your domain with your logo, one brand colour and your contact details, wired to your DMS lead widgets. Custom design is quoted separately.
- Credits: 1 credit = R1. Top up any amount, with no minimum, by EFT (free) or PayFast (card or Instant EFT, with the 3.5% PayFast fee shown before you pay).
- No surprises. Every paid action shows its credit price before it runs. Nothing is taken off your balance without you seeing it.
Dealer Websites
Showroom websites we've built.
Every site gets its stock live from TruFlow.
IDA of the year winner
Ray, Your Car Guy · yourcarguy.co.za
Your Car Guy is under TruDealers management: we run his SEO and Google Ads, keep his website up to date and his buyers talk to our chatbot.
"I cannot recommend Paul de Beer, owner of TruDealers, highly enough. If you are looking for a software developer who not only understands technology but genuinely understands business and the importance of client service, then Paul is the person you want to deal with."
"Paul has been available 24/7, even on Sundays, and no matter what the requirement is, he is always willing to assist and find a solution."
"The quality, innovation and functionality have been exceptional, making a real and measurable difference to my business."
"Paul doesn't just sell you software and leave you to figure things out. He builds a relationship, listens to what you need, understands your business and makes sure you get the right solution."
Read the full letter
"I cannot recommend Paul de Beer, owner of TruDealers, highly enough. If you are looking for a software developer who not only understands technology but genuinely understands business and the importance of client service, then Paul is the person you want to deal with.
Paul and his team have developed custom software and apps for my business, and I can honestly say that the quality, innovation and functionality have been exceptional. What they have created has made a real and measurable difference to my business, and the level of professionalism throughout the process has been outstanding.
But what truly sets Paul and TruDealers apart is his commitment to his clients. His service is simply on another level. Paul has been available 24/7, even on Sundays, and no matter what the issue or requirement is, he is always willing to assist and find a solution. That level of dedication is incredibly rare these days.
I have dealt with many companies and service providers over the years, and TruDealers is without a doubt one of the best I have ever experienced. Paul doesn't just sell you software and leave you to figure things out. He builds a relationship, listens to what you need, understands your business and makes sure you get the right solution.
If you are serious about taking your business to the next level with exceptional software, innovative solutions and service that goes far beyond expectations, I would recommend Paul and TruDealers without hesitation.
An outstanding developer, an exceptional business owner, and an even better service provider."
See it on your own stock.
20 minutes, on a call or at your dealership. We'll run one of your cars through the system and show you what it would cost you in credits for a normal month.
TRUCHAT AND DEALERASSIST
An AI chatbot for your buyers. An ops co-pilot for your team.
Pay per use with credits. No rent. No contract. 1 credit = R1.
Both come wired to your DMS. Try them live on this page: TruChat answers questions about TruDealers, and DealerAssist runs on a demo floor.
TruChat, the AI chatbot on your website
Included
Answers buyers day and night from your live stock, books test drives and sends the lead to TruFlow and WhatsApp.
Is the 2019 Polo still available?
Yes, it is on the floor. Want to book a test drive for tomorrow?
DealerAssist, the co-pilot for your team
Included
Ask what is aging, what to chase today or how a deal is priced. It reads your floor in TruFlow and answers in plain language.
Which cars have been on the floor longer than 60 days?
Three. Want me to suggest new prices from the live market?
TRUTRADE · TRADE-INS FROM YOUR WEBSITE
Hands-off trade-ins. From your website into the DMS.
Don't repeat yourself. Automate the things you do all the time. TruTrade is the embeddable showroom module that turns website visitors into qualified trade-in deals without salespeople manually calculating book values.
TruTrade
Showroom Trade-In Appraisal
Live catalogue
Pick a car from the catalogue to resolve its M&M code.
Live M&M & Market Catalogue Ingest
Auto-completes South African makes, models, and derivative codes directly from live market catalogues. No guessing, no typos.
Condition & Bank Settlement Accounting
Calculates adjustments for service history, bodywork, and tyre life, while factoring in outstanding finance with ABSA, WesBank, Standard Bank, or MFC.
Live Showroom Equity & DMS Ingest
Shoppers match their trade equity against cars currently sitting on your floor. When they click submit, the full deal file drops into TruFlow DMS.
Trade-in widget on your sitePDF report 10 credits
Live on Apex Auto Investments (Gauteng). In this demo the car comes from the live M&M catalogue; the figures are an estimate from the catalogue list price, not a valuation.
MANAGED SERVICES
We bring the buyers too.
Let us run your marketing for you, or switch each service on yourself through the platform.
SEO management
Your showroom website and every car page set up and kept up to date so buyers find you on Google.
AEO management
Answer engine optimisation, so AI assistants like ChatGPT and Google's AI answers can find your dealership and recommend it.
Google Ads management
Search and stock campaigns built from your live stock, managed and reported back to you.
Meta ads management
Facebook and Instagram ads for your cars, with leads landing straight in TruFlow.
WHITE LABEL
Your brand on the front. Our engine behind it.
Dealer groups and partners can run the TruDealers platform under their own brand. You get your own branded front end. We run the engine, the data providers, the credits ledger and the billing behind it.
- Your name, logo, colours and domain on what your dealers and buyers see
- The same DMS, apps and widgets underneath, kept up to date by us
- Credits and billing handled for you
Inspected once. Stamped with CarPass.
Once a car has been inspected, it carries the CarPass stamp on its inspection report. Buyers can see the car has been checked before they make an offer.
The CarPass marketplace
A web-only, mobile-first marketplace to sell any dealer's or private seller's car, including aged stock. A trusted alternative to a buy-back.
- Register as a seller or dealer.
- Inspect with the CarPass remote inspection link, in a short or long version. It is the same remote link as TruInspect.
- Set your asking price.
- We check it against trade and retail market data, produce a full vehicle document and agree a listing price with you.
- Go live on the marketplace, with features like "Get this deal now".
- Finance is handled by dealers.
R299to list a car
R3,000success fee once a sale agreement is signed
How it works with TruDealers
CarPass runs on the same inspection engine as TruInspect and TruLens, and plugs into the TruDealers DMS so you can push stock to CarPass from TruFlow.