The 8 Core Modules · Interactive Showcase

Every Step of the Deal. Built In-House.

Switch between the 8 foundational modules powering modern independent dealerships. Custom-designed dealer websites with zero templates, 28-shot guided photo capture, digital inspection reports & desktop workspaces, full DMS invoicing, floor staff mobile companion app, 24/7 AI sales agents, 13+ platform social syndication, and live trade-in valuations & video walkarounds — all unified in one seamless operating system.

Verticals: Cars & Auto Live Motorcycles Live Boats & Marine Waitlist Trucks & Heavy Waitlist Caravans & Trailers Waitlist

Layer 01 · Custom Dealer Websites (Zero Templates)

TruShowroom Custom Storefronts

Bespoke Dealer Storefronts Built for Sub-Second Speed — Zero Generic Templates.

Stand out from portal competitors with a high-speed, custom website built to match your brand identity. Connects live to your DMS inventory, displays verified VIR condition badges, embeds finance calculators, and drives 1-tap WhatsApp leads straight to your sales team.

Bespoke Ground-Up Design: Zero cookie-cutter templates — custom-built for high conversion and instant mobile loading.
Zero-Downtime Brand Reskinning: Moving from an existing provider? We faithfully transition your brand onto TruDealer with zero lost traffic.
Live DMS Inventory Feed: Vehicle stock synchronizes automatically from TruFlow with real-time specs, prices, and status updates.
Verified VIR Trust Badges: Display transparent condition grades (A/B/C/D), damage pins, and 360° spins on every vehicle listing.
1-Tap WhatsApp Lead Tools: Native affordability sliders, repayment calculators, and 1-tap WhatsApp inquiry buttons on every car.

www.true-cars.co.za · Custom Built LIVE SITE

100 Web Vitals · Live DMS Stock Sync Open www.true-cars.co.za ↗

Custom Ground-Up 100 Web Vitals Live DMS Feed VIR Badges

Layer 01 · Capture, 360° Studio & Market Scraper

TruLens Studio & Valuation

90-Second Mobile Photo Studio + Interactive 360° Orbit Spins + Live Pricing Radar.

Turn any yard smartphone into a commercial photo studio and pricing radar. Intelligent wireframe guides let staff capture a complete 28-photo set in under 90 seconds. Scan licence discs for instant spec auto-fill, compare live competitor market prices in real time, and auto-apply dealer watermarks.

28 Guided Shots in 90 Seconds: 8 exterior hero angles, 12 spin details, and 8 interior shots with ghost camera overlays.
Live Market Pricing Radar: Compare real-time competitor retail listings on demand to price stock accurately.
Licence-Disc Barcode Scanning: Instant vehicle spec auto-fill via TransUnion eValue8 flat-fee model catalogue.
Interactive 360° Orbit Spins: Generate fluid HTML5 pinch-and-rotate virtual tours embedded directly on listings.
Digital E-Signatures & Watermarks: Sign off photo sessions digitally with automatic dealer branding and watermark overlays.

Open Live Demo ↗

28 Guided Shots TruOrbit 360° TransUnion Specs Offline PWA

Layer 01 · Digital VIR, Desktop Manager & Trade-In

TruInspect Digital VIR & Desktop Workspace

35-Point Mobile Inspection App + Manager Desktop Command Dashboard.

Eliminate post-delivery customer disputes before they start. Yard staff walk the lot with the mobile app to complete 35-point condition checks, log disclosure questions, and tag damage pins. Dealership managers review readiness %, manage buyer offers, run TransUnion accident/police checks, and sign off dispute-proof VIR certificates.

Manager Desktop Workspace: Central desktop command centre tracking vehicle readiness %, pricing, customer notes, buyer offers CRM, and document attachments.
Interactive Damage Pin Tagger: Drop precise pins on 2D blueprint panels with photo evidence, severity ratings, and estimated repair costs.
35-Point Checklist across 6 Areas: Comprehensive assessment covering bodywork, glass, interior, mechanical powertrain, tyres & brakes, and underbody.
TransUnion eValue8 & Police Check: Live market valuation, accident history with claim amounts, and police/finance registration checks.
Inspector E-Signature VIR Reports: Sign off digitally on screen; generates audit-ready PDF reports with verified QR codes and WhatsApp links.

Open Live Demo ↗

Desktop Manager Damage Pin Tagger TransUnion Check E-Signature VIR

Layer 02 · Core Dealership Operating System

TruFlow DMS Command

Complete Dealership Stock Inventory, F&I Calculator, Deal Invoicing, and Margin Control.

The complete cloud DMS built specifically for independent dealerships. Manage lot inventory with real-time cost tracking and reconditioning margins. Structure complex vehicle finance deals with live interest calculations, generate compliant tax invoices and Offer to Purchase (OTP) contracts, and reconcile your floor numbers seamlessly.

Full Vehicle Inventory & Margin Tracking: Live command centre tracking purchase price, reconditioning spend, lot days, and gross profit.
Built-In F&I Calculator & Deal Jackets: Real-time interest rates, bank settlement calculations, residual values, and bank submissions.
1-Click Tax Invoicing & OTP Generation: Generate printable and digital legal contracts, buyer invoices, and delivery receipts.
DocumentsHub & Buyer KYC: Store and verify FICA, ID documents, driver's licences, and proof of address securely in each deal jacket.
Multi-Branch & Role Audit Logging: Multi-rooftop dealer support with permission levels and complete chronological activity audit.

Open Live Demo ↗

Stock Inventory F&I Calculator Tax Invoicing DocumentsHub

Layer 02 · Floor Staff Mobile Companion (Standalone & in DMS)

TruFlow Mobile Floor Companion

Native Mobile App on iOS & Android for Yard Staff — Standalone or Included in DMS.

Put your entire dealership in your pocket. TruFlow Mobile lets floor staff walk the lot, add new vehicle arrivals on the fly, capture photos, look up live specs and pricing, and manage incoming buyer leads anywhere.

Add Vehicle Stock on the Go: Create and update vehicle inventory directly from the yard with instant VIN and spec auto-fill.
Live Inventory & Pricing Lookup: Check cost price, retail price, lot age, and key vehicle specs in real time during customer conversations.
Mobile Lead Management & CRM: Access incoming website and WhatsApp buyer leads, follow up immediately, and log notes.
Available Standalone (R399/mo) or in DMS: Use as a dedicated standalone mobile inventory tool or unified with TruFlow DMS.
iOS & Android PWA / Native Support: Instant access on any mobile device with offline capabilities and biometric lock.

Open Mobile App ↗

iOS & Android Yard Stock Adding Standalone or DMS Lead Follow-up

Layer 03 · 24/7 AI Sales Assistant

TruChat AI Agent

24/7 WhatsApp & Web AI Sales Assistant — Responds in Seconds.

Never lose a late-night buyer inquiry to a competitor. TruChat connects directly to your live vehicle inventory to provide instant, knowledgeable responses on WhatsApp and your website. It answers vehicle specs, compares models, pre-qualifies budgets, books test drives, and routes qualified leads directly to your sales reps.

Synced to Your Live Stock: Answers specs, mileage, service history, and pricing using your real-time vehicle database.
Native WhatsApp & Web Widget: Engage car shoppers 24/7 across their preferred messaging apps with rich vehicle media cards.
Automated Test Drive Scheduling: Collects preferred time slots and syncs appointments directly to sales reps and DMS calendar.
Buyer Pre-Qualification & Scoring: Identifies budget, cash vs. finance, trade-in interest, and time horizon before human intervention.
Instant Salesperson Handoff: Delivers complete conversation transcripts and buyer summary straight to the assigned sales rep.

24/7 AI Rep WhatsApp Native Test Drive Booking Lead Scoring

Layer 03 · Multi-Portal Syndication & Social Auto-Publishing

TruSocial 1-Click Multi-Channel Selling

Instant 1-Click Auto-Publishing to 13+ Classified & Social Channels.

Stop copying and pasting car details across 10 different tabs. TruSocial generates instant 1-click listing packs with compliant titles, pre-formatted specs, 8-photo studio packs, and zero banned finance triggers. Publish seamlessly to Facebook Marketplace, Pages, Instagram, WhatsApp Status, LinkedIn, and Google Business Profile.

Facebook Marketplace Pack (The Dealer Moat): Algorithmic title (Year Make Model Trim), compliant specs with zero banned finance trigger words, CPA warranty disclaimer, and 1-click 8-photo pack ready to drag & drop.
Facebook Business Page & Instagram: Rich arrival announcements with OpenGraph vehicle photo unfurl, emoji spec bullets, and story link sticker URLs.
WhatsApp Status & Broadcast Stories: High-contrast bold markdown with cash price, indicative monthly instalment, and direct link to your 360° virtual tour.
Google Business Profile (GBP) Local SEO: Instant "What's New / Product" updates that push your dealership to the top of Google Maps when buyers search for used cars nearby.
LinkedIn B2B Executive Tone: Structured corporate fleet post highlighting VAT invoice availability and full maintenance history.
Zero Token Expiry or Middleman APIs: Active immediately on every vehicle record in TruFlow with 100% native platform fidelity and zero third-party subscription fees.

Open Live Demo ↗

Google Business (GBP) Facebook & Instagram Zapier & Webhooks AutoTrader & Cars

Layer 03 · Live Valuation, Pre-Qual & Video Walkaround

TruTrade, Afford & TruLive

Live Market Price Valuation Scraper, Soft Pre-Qual Sliders, and 1-on-1 WebRTC Video Walkarounds.

Convert passive website browsers into high-intent buyers before they visit the lot. TruTrade scrapes live vehicle listings across South Africa to price trade-ins against real-time market data, producing a detailed appraisal report automatically. TruAfford lets buyers test deposit and instalment sliders to establish true purchasing power, and TruLive connects remote buyers to your sales floor with zero-install WebRTC video walkarounds and interactive flaw laser pointers.

Real-Time Live Market Price Scraper: Matches year, make, model, trim, and mileage against active retail listings to determine true market value.
Automated Trade-In Appraisal Reports: Calculates trade, retail, and wholesale valuations with projected dealership margin.
TruAfford Soft Pre-Qualification: Interactive income, expense, deposit, and term sliders give buyers realistic instalment clarity.
TruLive 1-on-1 WebRTC Walkarounds: Zero-install live HD video calls with interactive flaw laser pointers and shared live finance sidebar.
1-Line Embed on Any Website: Drops seamlessly into existing dealer websites or TruShowroom storefronts in 2 minutes.

Try Affordability Calc ↗

Market Price Scraper TruAfford Pre-Qual WebRTC Live Video 2-Min Script Embed

Live bespoke showroom · Custom designed from the ground up

True-Cars SA — custom designed from the ground up.

No generic templates or bloated WordPress themes. Every TruShowroom is custom designed and built from scratch for your dealership's brand, with instant DMS live stock sync, verified VIR condition scores, embedded finance calculators, and 1-tap WhatsApp lead capture. Explore our live production deployment below:

www.true-cars.co.za · Custom Designed From the Ground Up LIVE

TruShowroom (Custom Built) · TruFlow DMS · TruChat AI · TruLens Studio · TruInspect VIR Open www.true-cars.co.za ↗

How you go live

Three steps. Two weeks. No drama.

We don't do year-long migrations. Pick what you need, we skin it to your brand, we ship. If we can't get you live in ten working days, we don't invoice you.

STEP 01 / SCOPE

30-minute call

You tell us how you're running things right now — stock size, team, what's driving you mad. We tell you what to start with and what can wait.

Day 1

STEP 02 / SKIN

Custom design or brand reskin

Bespoke design from the ground up (like true-cars.co.za) or a faithful reskin of your existing website onto our high-speed stack. Your logo, colours, domain, and F&I partners plugged in with zero brand disruption.

Days 2–7

STEP 03 / SHIP

Stock loaded, live on Monday

We load all your existing dealer stock into TruFlow DMS, flip DNS over, train your team in one session, and activate 24/7 WhatsApp AI.

Day 10

Case studies

Real dealers. Real setups. Real cars moving.

Three independent dealers, three completely different operations, same platform underneath. The playbook works anywhere buyers scroll before they pitch up.

Southern Cape · ZA

Cars on Caledon

Rural specialist · 40–60 units

Country dealer going up against city listings. TruShowroom + TruFlow Mobile gave them a proper online store — first month, three buyers drove out from Cape Town to fetch cars they'd only seen spinning on screen.

What we delivered

Dealer-branded showroom on their own domain
TruFlow Mobile running stock, leads & tasks
360° capture so rural stock sells to metro buyers
WhatsApp AI chat answering after hours

TruShowroomTruFlow MobileTruChat

Open live site →

Highveld · ZA

MKR Auto Sales

Premium selection · 80+ units

Small team, big inventory. TruFlow Premium runs the whole floor and pushes stock to every marketplace. TruChat qualifies overnight leads before anyone's had their coffee.

What we delivered

TruFlow Premium running the full floor — media, recon, F&I
One stock file pushed to site + every marketplace
TruLens guided capture for fast, consistent listings
TruChat qualifying overnight leads before open

TruFlow PremiumTruShowroomTruChatTruLens

Open live site →

YOURCAR GUY

PE · ZA · #1 rated dealer

Your Car Guy

Lead management · AI chatbot · AEO

PE's top-rated dealer, now on contract. TruFlow handles every lead, TruChat qualifies buyers on WhatsApp around the clock, and Answer-Engine Optimisation keeps them visible where AI-powered search is heading.

On contract: lead management, AI chatbot and AEO running live.

What we delivered

Lead management pipeline in TruFlow
AI chatbot qualifying & booking via WhatsApp
Answer-Engine Optimisation for AI-search visibility

TruFlowTruChatAEO

Open live site →

● Interactive Profit Engine · Dealer Economics

Calculate Your Dealership's Monthly Net Unlock

See the exact monthly hours and margin reclaimed when you replace 5 disconnected tools with TruDealer's unified platform. Based on real floor benchmarks from active independent dealers.

Dealership Monthly Volume Estimated active vehicle inventory & monthly retail turnover

35 cars / mo

Dealership Type:

5 units 50 units 100 units 150 units 200 units

Includes TruLens AI studio, TruInspect damage reports, live market price scrapers, and 24/7 TruChat WhatsApp AI agent.

~1.2 hrs / car

Hours Saved on Photo & Syndication

42 hrs / mo

Guided 28-shot capture, auto-branding, and 1-click syndication to 13+ social channels and classified portals.

Reclaims ≈ 5 full staff working days/mo (≈ R 5,040 labor value)

~R 1,800 / trade-in

Valuation & Margin Leakage Prevented

R 15,750 / mo

Live market scrapers + TransUnion eValue8 checks stop trade-in overallowances and undetected mechanical faults.

Protects gross margins on ~9 trade-in appraisals/mo

~R 7,000 margin / deal

After-Hours Leads & Extra Deals

R 14,000 / mo

TruChat WhatsApp AI responds instantly at 2am, answers vehicle specs from live stock, and books test drives into rep diaries.

Converts ~2 extra closed car sales/mo (~3 test drives)

NET PROFIT UNLOCK

10x Estimated ROI

Total Estimated Monthly Net Profit Unlock

R 31,191 / month

Annual Impact: R 374,292 / yr

Gross value of R 34,790/mo (labor saved + margin protected + extra deals) minus R 3,599/mo TruDealer platform fee.

Unlock Your Dealership's Full Profit Potential

Try live sandbox environments loaded with active stock, automated damage reports, and working WhatsApp AI.

Book a 25-Min Walkthrough →

Live 1-on-1 Walkthrough or 24h Test

Ready to see what TruDealer looks like on your floor?

Schedule a 25-minute live screen share with the founder with your cars and branding loaded, or request 24-hour test access. Zero sales fluff.

Schedule 25-Min Walkthrough →

Test All Live Widgets ↗ Affordability, TruValue & Chat

WhatsApp Founder Fast responses · Direct line

View Interactive Brochure ↗ · Download PDF (2026 Spec) ↓ · 10 Working Days to Go Live · 14-Day Risk-Free Trial

Every Step of the Deal. Built In-House.

TruShowroom Custom Storefronts

TruLens Studio & Valuation

TruInspect Digital VIR & Desktop Workspace

TruFlow DMS Command

TruFlow Mobile Floor Companion

TruChat AI Agent

TruSocial 1-Click Multi-Channel Selling

TruTrade, Afford & TruLive

Test the Live Platform Front & Centre

Never Miss a Buyer. 24/7 AI Voice, Bookings & Leads.

DealerAssist™ AI Voice Hub

Watch It Run on Your Dealership

See what one of SA's top dealers has to say.

One fee. One clean monthly fee. A modern dealership stack that actually helps you sell cars.

True-Cars SA — custom designed from the ground up.

Before TruDealer vs. After TruDealer

Before TruDealer

With TruDealer

Watch the platform work. What a day on the floor looks like.

What a real day on the floor looks like.

90-second photoshoots. Condition reports that write themselves.

Your floor, one screen. Stock, leads, deals — all moving.

High-speed dealer websites. Built to turn scrollers into signed buyers.

No enterprise migration theatre. Ten working days.

Three steps. Two weeks. No drama.

30-minute call

Custom design or brand reskin

Stock loaded, live on Monday

Real dealers. Real deployments. Real stock moving.

Real dealers. Real setups. Real cars moving.

Cars on Caledon

MKR Auto Sales

Your Car Guy

Calculate Your Dealership's Monthly Net Unlock

Unlock Your Dealership's Full Profit Potential

Every month you wait is stock sitting, leads going cold, and buyers scrolling right past you.

After-hours leads — gone

Bad photos kill trust

Spreadsheets don't scale

Ready to see what TruDealer looks like on your floor?