No annual lock-ins, no per-seat fees. Digital vehicle inspections included in every tier — because buyer trust isn't a paid add-on. Pay once to go live, then monthly. If it doesn't move cars on your floor, cancel anytime and keep your data.
Primary Dealership Packages
Starter Package
TruStart
Single rooftop, no unit cap. Your branded dealer website, AI vehicle capture studio, condition reports, and 24/7 AI chat.
One-time setup
R0 Free Setup — zero friction to go live
Branding, domain, stock import, team training — included
White-label deployment — your domain, your brand, our engine
TruVoice after-hours voice AI agent — never miss an inbound call
Multi-branch command centre & group stock routing
REST API & Webhook access for ERP and custom back-office feeds
Unlimited photo capture seats + custom studio overlays
Custom group inspection templates & workflow rules
Dedicated onboarding manager, phone support & 99.9% uptime SLA
Annual software license. Phone support & custom SLA included.
Need Custom Automotive Engineering?
Custom DMS integrations, internal auction bidding portals, automated stock sourcing feeds, or proprietary white-label apps. If it touches automotive retail, our Cape Town engineering team builds it.
Everything clearly laid out. No hidden line items or surprise add-ons. Compare modules, capabilities, and infrastructure across our three dealership packages.
Capability / Feature
TruStart
R1,599/mo
TruPro ★
R3,599/mo
TruEnterprise
Custom / Group SLA
1. Core Dealership Modules & Inventory
TruInspect Digital VIRCondition appraisal reports & dispute protection
3 Standard Templates
Unlimited + Damage Pin Tagger
Custom Group Templates + API
TruLens Photo Studio & 360°Guided smartphone photoshoot & spin generation
Supercharge your vehicle inventory turnover with dedicated dealership marketing, performance advertising, and AI search dominance managed by our automotive growth specialists.
Search & AI Dominance
SEO & Answer Engine Optimization (AEO)
Make your dealership the first recommendation when buyers search on Google or ask AI engines (ChatGPT, Perplexity, Google Gemini, Claude) for specific vehicle models in your region.
✓ Schema.org structured inventory data
✓ Local SEO & Google Map Pack optimization
✓ AI engine search discovery & indexing
Available as managed monthly retainer
High-Intent PPC
Managed Google Ads & Performance Max
Target in-market car shoppers actively searching to buy today. High-converting search ads and vehicle catalog campaigns that drive qualified WhatsApp leads directly to your sales floor.
✓ High-intent vehicle search keyword targeting
✓ Performance Max vehicle listing ads
✓ Direct WhatsApp conversion tracking
Managed ad spend + performance fee
Social Retargeting
Meta (Facebook & Instagram) Retargeting
Dynamic vehicle retargeting that shows shoppers the exact cars they viewed on your showroom when they open Instagram or Facebook, keeping your inventory top of mind.
✓ Dynamic vehicle catalog feed synchronization
✓ Hyper-local radius buyer targeting
✓ Automated test-drive booking ad funnels
Custom campaign management
Bespoke Engineering
Brand Reskinning & Custom Integrations
Moving from an existing website provider? We faithfully reskin your existing design onto TruDealer with zero downtime, and build bespoke API bridges for legacy back-office systems.
✓ 100% faithful website brand reskinning
✓ Custom ERP / Accounting API bridges
✓ Stock loading & historical data migration
Scoped per dealership project
50% Setup Discount
Sign within 48 hours of your demo and TruPro setup drops to R2,250. We charge setup to cover real branding & onboarding work.
Cancel Anytime
Month-to-month license on TruStart and TruPro. No annual contracts. No lock-in. Your data exports to Excel/CSV anytime.
Built in CPT
Enterprise-grade hosting in EU-West. GDPR and POPIA aligned with TransUnion eValue8 data feeds.
Direct Support
Direct WhatsApp access to the founder and engineering team. Same-day responses, usually within minutes.
Frequently Asked Questions
Yes. Inspections are included in every tier — vehicle condition reports and trade-in appraisals from day one, even on TruStart. Trust isn't an optional add-on, so we don't price it like one. TruStart gives you three report templates; TruPro unlocks unlimited templates, the damage pin tagger, and full TransUnion integration.
TruStart has zero setup fee. TruPro includes a once-off setup fee to cover custom domain setup, full brand skinning or existing site reskinning, initial loading of all existing dealer stock, and 1-on-1 team training. If you sign within 48 hours of your live walkthrough demo, we discount the fee by 50% down to R2,250 ($225 / £180).
You can cancel anytime with zero penalty fees. Your vehicle inventory, customer records, and deal history export cleanly to CSV or Excel upon request. We believe in keeping clients through exceptional value, never contractual hostage-taking.
Yes. Start on TruStart, upgrade to TruPro when your inventory passes 20 units, or jump to TruEnterprise when adding branches. Because it runs on the exact same architecture, there is zero data migration downtime.
No per-seat fees on DMS users. TruStart includes 1 guided photo capture user, TruPro includes 3 capture seats, and TruEnterprise includes unlimited capture logins. Your lot managers, salespeople, and admin team all have access without per-user line items.
Yes. If you love your current website design and brand identity, we can faithfully reskin your existing design onto TruDealer's ultra-fast platform. You keep your exact look, logo, and brand while gaining 100 Web Vitals speed, automated live DMS stock sync, 28-shot guided photo capture, TruOrbit 360 spins, VIR condition reports, free live market price scrapers, and 24/7 WhatsApp AI. Alternatively, we can build you a bespoke showroom custom designed from the ground up (see live proof at www.true-cars.co.za).
Yes. We have live dealership deployments across South Africa, the United Kingdom, and the United States. Currency, F&I partners, and local regulatory compliance switch seamlessly per country.
The TruDealer Ecosystem · Custom Built
Never Miss a Buyer. 24/7 AI Voice, Bookings & Leads.
Custom-trained on your inventory, trade-in rules, and dealership calendar. DealerAssist answers after-hours phone calls, books test drives directly into your DMS, and pushes qualified lead alerts straight to sales reps on WhatsApp in real time.
Live AI Voice Receptionist
DealerAssist™ AI Voice Hub
Inbound phone calls answered in under 2 rings with human clarity, live stock lookup, and automated WhatsApp appointment confirmations.
24/7 AI Receptionist Test Drive Bookings WhatsApp & SMS Dispatch Trade-In Valuations
Interactive Caller SimulatorTap a question below ↓
DealerAssist Voice AI Response:
“Hi! Yes, the 2021 Toyota Hilux 2.8 GD-6 4x4 is available on the floor in Cape Town at R549,900. I can reserve a test drive for you this Saturday at 10:30 AM — would you like me to send confirmation and directions to your WhatsApp?”
Test Drive Booked in TruFlow DMS · Lead Dispatched to Sales WhatsApp
Live TruVoice demo · Answers after-hours calls within 2 rings · Standard rates apply
Complete Dealer Stack
Watch It Run on Your Dealership
25 minutes on Zoom or Google Meet with the creator. See the exact stack that powers Tru-Cars — with your branding, your currency, and your live floor stock loaded.